Net Promoter System & Net Promoter Score | Bain & Company
Building on the Net Promoter Score, the Net Promoter System provides a reliable way to focus an entire organization around earning customers’ loyalty.
Actived: Thursday Jan 21, 2021
Does Your Rewards Program Inspire Loyalty? | Bain & Company
Starbucks collects data on its customers’ demographics, their payments and transactions, their beverage preferences and more. Using geolocation technology, its mobile application targets users with personalized messages. Loyalty program members might get time-limited coupons, which helps Starbucks raise store use during nonpeak periods.
Customer Loyalty in the Twitter Era | Bain & Company
In this Harvard Business Review Ideacast, Fred Reichheld and Rob Markey, authors of The Ultimate Question 2.0, discuss customer loyalty in a world in which changes in corporate reputation are amplified and accelerated by social media.. Listen to the Ideacast. Read the transcript below. SARAH GREEN: Welcome to the HBR IdeaCast from Harvard Business Review.