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Best Global Brands 2020: Methodology - Interbrand

Interbrand was the first company to have its methodology certified as compliant with the requirements of ISO 10668 (requirements for monetary brand valuation) and played a key role in the development of the standard itself.

Actived: Friday Jun 18, 2021

URL: https://www.interbrand.com/thinking/best-global-brands-2020-methodology/

Thinking Archive - Interbrand

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