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Global Management Consulting Firm | Bain & Company
Bain & Company is a top management consulting firm. We advise leaders on strategy, marketing, organization, operations, IT and M&A, across all industries and geographies.
Actived: Tuesday Jan 19, 2021
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One-Time Offer! Grocers Have a Unique Opportunity to Reset
Promotional spending (the value of all discounts, deals and coupons) runs as high as 10 times operating profit for most high-low retailers. Yet as consumers habituate to promotions, those discounts lose efficacy.
Mobile Payments: Finally Ready to Take Off? | Bain & Company
Daily deals (like those from Groupon) or mobile coupons (such as those from UK mobile operator consortium Weve) are among the forms taking shape. The largest segment, representing about two-thirds of consumers, want more convenience from mobile payments—whether it’s a faster checkout, the ability to see a balance or other benefits.
Turning Rewards into Loyalty | Bain & Company
Starbucks collects data on its customers’ demographics, their payments and transactions, their beverage preferences, and more. Using geolocation technology, its mobile application targets users with personalized messages. Loyalty program members might get time-limited coupons, which helps Starbucks raise store use during non-peak periods.
BAIN RETAIL HOLIDAY NEWSLETTER
plexity and operating costs. These disruptive strategies have paid off: T.J.Maxx’s stock price has jumped about 80% over the last 5 years, Aldi is set to grow its US store footprint by 25% in 2018 and Walmart’s same-store sales have increased for 13 quarters in a row. Tapping into the science and psychology of holiday promotions
Mobile payments: Finally ready to take off?
rewards such as discounts, location-based coupons and better loyalty offers. Many in this group are willing to trade their personal data in exchange for better, more relevant offers. Daily deals (like those from Groupon) or mobile coupons (such as those from UK mobile operator consortium Weve) are among the forms taking shape.
BAIN CUSTOMER STRATEGY & MARKETING BRIEF
members might get time-limited coupons, which helps Starbucks raise store use during non-peak periods. Nearly one-fourth of the chain’s in-store purchases in the US now fl ow through the app. Experiential. Sophisticated programs provide customers with a better experience, rather than just more points.
How to Turn Rewards into Customer Loyalty | Bain & Company
Starbucks collects data on its customers’ demographics, their payments and transactions, their beverage preferences, and more. Using geolocation technology, its mobile application targets users with personalized messages. Loyalty program members might get time-limited coupons, which helps Starbucks raise store use during non-peak periods.
Premium Products, Small Brands and New Retail - Bain
The main cause is a more competitive environment for food and beverage categories. There is now heavy competition from New Retail players, for example, and from popular online-to-offline (O2O) food delivery platforms like Meituan and Ele.me, which have heavily promoted their services by offering coupons and discounts.
Building the Retail Bank of the Future | Bain & Company
To date, many banks have focused digital investments on building the capabilities to do simple transactions through online or mobile channels in order to further reduce brick-and-mortar branch costs. Now, forward-looking banks are creating a differentiated customer experience featuring truly innovative, useful digital applications and seamless joining up of all channels designed to make
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